Big Chef Takes On Little Chef
The Great British Food Fight, alternatively referred to as ‘more cookery rubbish’ by the public at large, kicked off last night with Heston Blumenthal’s much-touted attempt at reinvigorating Little Chef’s branding, by way of the focal point of their operation - their rancid menu.Like Blumenthal, I’ve not been inside a Little Chef in twenty-odd years. When Channel 4 eventually ventured in, it was both heart-warming and disturbing to see that absolutely nothing had changed in there. Not only in te
Tags: Attempt, Branding, Channel 4, Focal Point, Food Fight, Great British Food, Heart, Heston Blumenthal, Little Chef, Odd, Rubbish